Text analytics is the art of gathering meaning out of plain text. If you think of how Google does its job, it scrapes other websites and measures things like ‘keyword density’ so that it can produce quality search results but the web has moved on significantly and it’s now possible to identify what positive or negative things are being said about your business, or even to build entirely new functionality for your sector.
For example, if you’re building a ‘personal trainer directory’ we could build you a text analytics system which gathers twitter feeds and facebook comments from people talking about each personal trainer and establish whether it’s predominantly positive or negative comments being made about this personal trainer. The possibilities are endless, and we’re at the forefront of this using such tools as NLTK (the natural language toolkit in Python) amongst many other tools available to us.
When it comes to text analytics, the market is currently untapped, so now is the time to get involved and establish new value for your business. We are happy to discuss this with you and explore possibilities in your market and sector to help you uncover potential goldmines of opportunities.