Dave Hilditch

Dave has been programming since 6 years old and has been developing Wordpress plugins, themes and websites since 2010. In the past he built the browse view technology for Skyscanner and now he helps clients with interesting website challenges. He is always on at least one of his computers when he's awake, so get in touch and he'll get right back to you.


  1. Eric
    February 5, 2015 @ 1:51 pm

    Another great post addressing the issue of having more than 100K posts (ie. products) on your WordPress installation. Thanks for sharing, David!

    Out of curiosity, do you run any large Datafeedr sites yourself? If so, where do you host them? What’s your set up?

  2. Eric
    February 10, 2015 @ 7:34 pm

    Wow! 1.5 seconds, nice job!

    • Dave Hilditch
      February 10, 2015 @ 7:49 pm

      Yeah – not as fast as I’d like but it’s still on a VPS. There’s some underlying performance problem in WordPress core that needs to be fixed, but anyway – reducing the NON-CACHED performance to 1.5s means that page caching can then kick in and THEN you’re talking 100 – 200ms for page load.

      Providing ajax baskets are used then entire page-caching for your main shop pages works great.

  3. Henry
    January 22, 2016 @ 12:40 pm

    Could I ask which hosting company you use for this? I’m not convinced the ones I’m using know how to set this up. Thanks in advance.

  4. Kelvin
    March 2, 2016 @ 7:15 pm

    Hi guys my name is kelvin might be thinking to use datafeedr api in order to run my affliate stores. I was wondering if i have a store that will have over 100,000 products what will be the best host for me to use & cheapest. I also want it to be very quick aswell so can you recommend me please.

    • Dave Hilditch
      July 5, 2016 @ 1:39 pm

      Best to go with a host that uses SSD – I like Digital Ocean, but if you need support then go with WP Engine

  5. Anderson Oliveira
    November 23, 2016 @ 9:40 am

    Hi Dave, great post. Could post here examples of your sites, to we see this performances, design etc. Thanks…

  6. Jimmy
    January 8, 2017 @ 10:08 pm

    I have installed datafeedr on my WordPress website where I want to display a lot of affiliate products, for deals/coupons. How can I import the productfeed? Do I need to use woo commerce? I am kinda new to all of this.

    • Dave Hilditch
      February 19, 2017 @ 6:02 pm

      With Datafeedr you get two options – the API works with WooCommerce while the Factory works on its own. I recommend the API because then you can import products using other tools as well as datafeedr, and you also can use all the woocommerce themes.

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