The best 28 SEO tools - categorised nicely for you

I’ve been researching the best tools for various parts of the SEO pipeline and I’ve come up with the following list.

I’ve included the price next to each item. There are a bunch of free options in there, so there’s no real need to splash out on one of the heavyweights if you don’t need the fancy reports that they offer. (The heavyweights in my opinion being Moz, Raven, Cognitive SEO and Xovi – these try to do everything in one package for a HIGH monthly fee)

In reality, the only thing you might have to spend money on monthly is for keyword tracking. I just couldn’t find anything decent out there for free.

Keyword Research/Competition Analysis/Pre-content Creation

Google keyword research tool (free)
Market Samurai ($149 one-off fee)
KeywordShitter (free)
KWFinder (free)
SEM Rush (from $69pcm)
Übersuggest (free)
Hittail (from $10pcm)

(also Mondovo and others)

On-page SEO/Keyword focusing/Page health checks/Internal Linking

Google analytics (free)
Google webmaster tools (free)
Moz (from $99pcm) (some stuff also available free)
Raven (from $99pcm)
FeedTheBot (free)
Cognitive SEO (from $99pcm)
SEO Site Checkup (free or from $19pcm)
Brightedge (price not listed – means bespoke and expensive pricing – can anyone confirm the price?)
Mondovo (free trial, unknown price as yet – discovering – if anyone else knows, let me know)
Xovi (from €94pcm)
Screaming Frog (free or £99 per year)
Search Metrics (couldn’t find price – anyone got a price?)

(also Cemper’s link research tools and others)

Rank Tracking

Advanced Web Ranking (from $49pcm)
Serpbook (from $5pcm)

(also Market Samurai, Cognitive SEO, Mondovo and others)

Link Building/Off-page SEO

Majestic SEO (free with multiple upgrades all the way up to £1000pcm)
Cemper’s link research tools (from €99pcm)
Open Link Profiler (free)
Scrape Box ($97 one-off)
Ahrefs (from free up to $499pcm)

(also Mondovo and others)

Organisation & Planning

Excel or Google Spreadsheets (for storing, recording, analysing, planning everything)

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Dave Hilditch

Founder at Affiliate Web Designers

Dave has been programming since 6 years old and has been developing WordPress plugins, themes and websites since 2010. In the past he built the browse view technology for Skyscanner and now he helps clients with interesting website challenges.

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